It was a chilly autumn evening when a bloke we knew randomly said, ‘We’re kickstarting an ice hockey team; you in?’

We strapped on our skates and dove headfirst into Kaunas Hockey. We kicked it off from scratch, no matter the tight budget. But guess what? We whipped up a logo, nailed the visual identity, designed jerseys, and even rolled out a merch line just in time for the squad’s debut in the Lithuanian championship.

The local Kaunas crowd? Well, they jumped right on the bandwagon, turning into die-hard Kaunas Hockey fans, wearing the club’s colours with pride, and whipping up their own banners to match the visual flair. It took three years for Kaunas Hockey to become the country champions.