The sun will shine on us again
As (probably) every single professional sports club, AIK Fotboll was affected by the coronavirus pandemic. Over 11,000 season tickets had been sold, but following the recommendations, games had to be played in front of empty stands.
AIK Football turned to the club's most loyal supporters – the season card holders, and appealed to those who had the opportunity to donate their annual card.
Photography: Joakim Hall, Gabriel Gustafson, Junior Bagenda & Olle Östman
Copywriter: Olle Östman
Models: Alva Heldt & August Heldt
Design: Andrius Vaškevičius
Production Manager: Daniel Örlund
Industry
Sports
Client
AIK Fotboll
We delivered
Creative Direction
Production
Product Design
Photoshoot
CONCEPT
More than 6,000 fans donated their season ticket so the club would have a more stable financial situation. To showcase gratitude for this amazing gesture AIK Fotboll developed a gift box containing a special scarf with an associated pin to be sent out to everyone who donated their season ticket.
The stylised sun and overall design is inspired by the checkered pattern often seen in the stands. The scarf also features paraphrased message from clubs anthem ''Vi är AIK'' – ''Ibland så kan de blåsa kalla stormar – Så skiner solen snart på oss ändå'' which roughly translates to ''Even if the skies are gray right now – the sun will shine on us again''.
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