it's kaunastic
An incidental wordplay led to a long-term partnership with Kaunas IN, the government company hosting travellers and presenting our city in Lithuania and worldwide.
Originally just an abbreviation of ‘Kaunas Tourism Information Centre’, today ‘kaunastic’ means fantastic, only better. The feeling includes activities, unique cultural experiences, a healthy sense of nostalgia, hunger for art, refreshing nature, rich historical layers, the optimistic approach of Kaunas residents and beyond.
‘Kaunastic’ is also the name of an illustrated map series that offers more than 30 ways to discover the city.
Creative directors: Kęstutis Lingys & Kotryna Lingienė
Illustrators: Asta Didžiokaitė, Tadas Bujanauskas, Gie Vilkė,
Teklė Ūla Pužauskaitė & many more
Copywriting: Kotryna Lingienė
Industry
Tourism
Client
Kaunas IN
We delivered
Research
Concept
Copywriting
SoMe

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