The realest national team
There’s no place for mistakes and impulsiveness in professional sports… Which makes being young so great! And this is precisely why we loved working with the Lithuanian U-20 Ice Hockey team. We started with nicknaming them the bravest team in 2020, and, for the IIHF World Championship IIA division games in Kaunas, a facelift led to the concept of the realest.
Think about it – when, if not now, mistakes mean progress? When, if not now, courage is based not on experience but on the desire to try and see what happens? When, if not now, authenticity, naivety and boldness are praised instead of being considered a weakness or an obstacle to fit in? You don’t take risks so blindly when you become a pro, right?
P.S.
We were one of the pioneers in BeReal with this one!
Project Manager: Kęstutis Lingys
Photography: Kipras Štreimikis
Copywriter: Kotryna Lingienė
Players: Mykolas Kubilius, Paulius Grybauskas, Domas Janušonis
Art Direction & Design: Andrius Vaškevičius
Žalgiris Arena photos: Erikas Ovčarenko
Industry
Sports
Client
Hockey Lietuva
We delivered
Creative Direction
Communication Design
Copywriting
Event Promotion
SoMe Management
SOCIAL MEDIA INSIGHTS
We created and shared 20 Posts, 95 Stories and 18 Reels before and during the event on one of the main SoMe channel (@hockeylietuva) from the start of the campaign. Accounts reached: +641% Accounts engaged: +231% Total followers: +22%*
*Compared to performance before our takeover.
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Lithuanian Ice Hockey's 100 years anniversary
The Bravest National Team 2020
